Global Company Culture Day 2023: Your Culture is Your Competitive Advantage  

Global Company Culture Day 2023: Your Culture is Your Competitive Advantage  

In the past, companies could rely solely on their products or services to stand out. Today, the landscape has changed. The rise of the digital age has leveled the playing field, making it easier for competitors to replicate your offerings. In this environment, your corporate culture becomes your unique selling proposition. 

As we celebrate Global Company Culture Day 2023 on September 18th, it’s time to recognize the power of a robust and vibrant culture in creating a work environment where individuals flourish, eagerly anticipate work, and deliver their best performance. 

Culture Is What Holds Us Together 

Culture is the lifeblood of any organization, encompassing shared values, beliefs, and behaviors that guide how a company operates. It’s like the personality of a company, influencing how employees interact, collaborate, and approach their work. In essence, a company’s culture sets the tone for how people work together and reflects the organization’s identity. 

In the modern era of digital connectivity, employees have become the most potent brand ambassadors for organizations. Their experiences and perceptions shape the narrative of the company’s culture externally. When employees are happy, engaged, and fulfilled in their roles as a result of a great culture, they naturally become advocates, spreading positive messages about the organization.  

This, in turn, contributes to a strong employer brand and positions the organization as the employer of choice to potential candidates. 

What Does a Positive Company Culture look like? 

If you want to achieve a positive culture, why not ask those who already do it? Take a look at some real-life examples of companies with a positive work culture: 

1. Google 

Known for its employee-centric approach, Google fosters a creative and innovative atmosphere through its inclusive workplace, flexible policies, and numerous perks like on-site gyms and gourmet cafeterias. 

2. Zappos 

This online shoe retailer is renowned for its commitment to customer service and creating a positive workplace culture. Zappos focuses on employee empowerment, offering opportunities for personal and professional growth. 

3. Salesforce 

With a strong emphasis on giving back to the community, Salesforce promotes a philanthropic culture through its 1-1-1 model, where they donate 1 percent of equity, 1 percent of employee time, and 1 percent of products to charitable causes. 

4. Southwest Airlines 

Southwest is celebrated for its employee-first culture, which prioritizes teamwork, humor, and inclusivity. Their “Warrior Spirit” encourages a sense of pride and ownership among employees. 

5. Patagonia 

As an outdoor clothing and gear company, Patagonia is dedicated to environmental sustainability. They actively support work-life balance, offer flexible schedules, and encourage their employees to pursue outdoor activities. 

Positive Company Culture Is a Strategic Imperative 

According to a report by Built-in, 47 percent of job seekers would consider a company’s culture before applying for a job there, and 32 percent say company culture is more important than salary when it comes to job satisfaction. These statistics underscore the importance of culture in attracting and retaining ideal candidates.¹ 

Aspects of a Company Culture That Matter Most to Candidates 

When candidates are on an outlook for jobs, several elements of company culture hold significant importance. These aspects can significantly influence an individual’s decision to join a company and thrive within its environment. 

1. Values and Mission 

According to Built-in’s report, 38 percent of the U.S. workforce expressed a desire for a job that is in harmony with their personal interests and passions. An organization’s values and mission serve as its guiding principles.  

When these align with an individual’s personal beliefs, they feel a stronger sense of purpose and connection to the work. This alignment contributes to higher job satisfaction and a deeper commitment to the company’s goals. 

2. Inclusive Environment 

A survey by LinkedIn shows that a significant 76 percent of both employees and job seekers have highlighted the significance of diversity in their contemplation of job offers. Moreover, companies that actively communicated their commitment to diversity experienced a notable increase of 26 percent in applications from women compared to those organizations that addressed this aspect less frequently.² 

Inclusion is creating an environment where individuals feel valued, respected, and able to contribute their unique perspectives. Organizations that prioritize inclusivity foster creativity, innovation, and collaboration among a diverse workforce. 

3. Communication and Transparency 

Transparent communication builds trust and minimizes misunderstandings. When job seekers see a company openly sharing information about its goals, strategies, and challenges, they’re more likely to feel engaged and invested in its success. 

4. Work-Life Balance 

Approximately 76 percent of employees in Built-in’s report indicate a preference for jobs offering increased flexibility due to the importance of maintaining a healthy work-life balance. A culture that respects work-life balance recognizes that employees have lives beyond their jobs. Organizations that offer flexible work arrangements and prioritize well-being understand that rested and happy employees are more productive, creative, and loyal. 

Related Article: How to Clearly Communicate Your Need for a Flexible Schedule 

5. Professional Growth 

Today, job seekers take career growth opportunities very seriously. This is very evident in Built-in’s report, as 94 percent of employees express a willingness to stay longer within their current positions, provided they perceive that the organization is dedicated to fostering their professional growth.  

Opportunities for professional development, such as training, mentorship, and skill-building, signal that an organization invests in its employees’ long-term success. 

6. Collaborative Atmosphere 

Collaboration enhances problem-solving and innovation. Companies that encourage cross-functional teamwork and create spaces for idea-sharing enable employees to leverage their diverse skills and experiences for collective success. 

7. Innovation and Adaptability 

A culture that embraces innovation encourages employees to think creatively and propose new ideas. Organizations that adapt to changing market conditions and technological advancements demonstrate resilience and attract individuals who seek dynamic challenges. 

8. Employee Well-Being 

Prioritizing employee well-being is a sign of a compassionate organization. Offering wellness programs, mental health support, and initiatives that promote a healthy work-life balance demonstrate a commitment to employees’ overall health and happiness. 

Defining Organizational Culture With Diversity and Inclusion in Mind 

Diversity and inclusion have become significant components of successful company cultures. Organizations that strongly emphasize Diversity, Equity, and Inclusion (DEI) have been noted to exhibit enhanced innovation and increased productivity, leading to heightened profitability in the long run. 

In her book “Leading Global Diversity, Equity, and Inclusion,” Dr. Rohini Anand presents findings that highlight elevated retention and productivity rates among employees with disabilities. Against the backdrop of increased unemployment rates, hiring individuals with disabilities enhances employees’ overall quality of life and benefits companies greatly. 

The imperative for businesses to embrace disability-friendly practices gains additional significance—an impressive 87 percent of U.S. customers prefer supporting businesses that employ individuals with disabilities. 

8 Ways to Celebrating Global Company Culture Day 

As we celebrate Global Company Culture Day, let us share some ideas on how you can promote company culture and make this day more meaningful.  

1. Dedicate Specific Days to Themes That Reflect Your Company Values or Industry 

If innovation is one of your core values, you could have an “Innovation Day” where employees share and discuss creative ideas that can improve their everyday work. It doesn’t have to focus on processes and protocols but rather on fun, creative ways like installing a slushie machine or a massage chair.  

2. Create Employee Spotlights 

Consider featuring individual employees or teams in internal newsletters or on your company’s social media platforms. Highlight their accomplishments, share their personal stories, and showcase how they embody your company’s values. 

Your employees can share their day and give a little peak at their daily activities, routines, and experiences like a fun, memorable event in the office. 

3. Consider Hosting Culture Workshops 

Conduct interactive workshops that focus on strengthening important skills that align with your culture. For instance, if collaboration is a key value, organize a workshop on effective communication and teamwork. If you value leadership, conduct leadership training.  

4. Provide Volunteer Opportunities 

Arrange volunteer events that allow employees to give back to the community together. This reflects your commitment to social responsibility and reinforces the sense of unity within your company. 

5. Organize Lunch and Learns 

Host informal lunch sessions where employees can share their expertise, experiences, or hobbies. You can even host the lunch and treat your employees to go the extra mile. 

6. Look Into Wellness Initiatives 

Prioritize employee well-being by offering wellness programs like yoga classes, meditation sessions, or stress management workshops. It can be through membership or building a mini-gym in the office.  

7. Try Out Culture Videos 

Produce engaging videos that provide a behind-the-scenes look at your company culture. Feature team members sharing their stories, experiences, and insights on what makes your culture unique. 

8. Encourage Peer Recognition 

Implement a peer recognition system where employees can nominate and acknowledge their colleagues’ exceptional contributions. This empowers employees to appreciate each other’s efforts without biases. 

GALT FOUNDATION CAN HELP YOU BUILD A DIVERSE TEAM  

With a history spanning two decades, Galt Foundation is a non-profit organization that excels in connecting businesses and individuals with disabilities who possess the right skill set. 

Ready to transform and redefine your company culture with diversity in mind? Contact us today to start a conversation. 

References 

1. Heinz, Kate. “42 Shocking Company Culture Statistics You Need to Know.” Built-in, 2 Oct. 2019, builtin.com/company-culture-statistics. 

2. “Why Is Diversity and Inclusion Important? Diversity in the workplace statistics.” LinkedIn, linkedin.com/diversity-workplace-statistics-dei-importance. 7 Aug. 2023. 

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Let’s start a conversation! Are you a person with disabilities searching for a job or an organization with temporary or long-term employment needs? We look forward to helping you realize your potential.