13 Things to Have on Your Company Social Media Platforms 

13 Things to Have on Your Company Social Media Platforms 

Your social media presence serves as the lens through which the online world perceives you. You might not realize it, but candidates and other potential audiences are watching. In fact, did you know that, according to a study by Zippia, 79 percent of job seekers turn to social media during their job hunt?¹ This means they’re likely to check out an organization’s digital footprint before applying. 

During talent acquisition, you would probably also screen applicants based on their online presence. This practice is not uncommon; based on the same research by Zippia, statistics indicate that about 70 percent of employers use social media to vet potential hires. All these points underline the significant influence of social media, highlighting the importance of managing your social media presence carefully.  

Top 13 Essentials for Your Company Social Media Platforms 

Building an effective social media presence for your organization involves more than just creating profiles on various platforms. It requires a comprehensive strategy that encompasses various elements essential for engagement, brand presentation, and audience connection. Here are the essential things you need to have on your digital platforms: 

1. Consistent Branding Across Platforms 

Ensure your company’s branding is consistent across all social media platforms. This includes using your logo as the profile picture, applying brand colors, and maintaining a uniform tone and style in your content. Consistency helps in building brand recognition and trust among your audience. 

2. Compelling Bio and Profile Information 

Your profile bio and information should clearly state what your company does, its core values, and what followers can expect from your page. Include a link to your website to drive traffic directly from your social media profiles. 

3. High-Quality Content 

Content is the heart of your social media presence. Invest in creating high-quality, engaging content tailored to your target audience. This can range from informative blog posts and compelling videos to eye-catching graphics and interactive polls. Quality content encourages shares, likes, and comments, increasing your visibility. 

4. Regular Updates 

Keeping your audience informed with regular updates about your products, services, or company news keeps your brand alive and top-of-mind. It also establishes your brand as a credible source of information and a valued participant in industry conversations. 

5. Customer Testimonials 

User reviews and testimonials help to build trust and credibility for your brand on social media. They offer authentic feedback from satisfied customers, serving as social proof of your products or services’ quality and effectiveness. Positive reviews not only reassure potential customers but also contribute to word-of-mouth marketing as they are shared within users’ networks, expanding your brand’s reach.  

Moreover, feedback from reviews and testimonials provides valuable insights for improvement, showcasing your commitment to customer satisfaction and continuous enhancement of your offerings. 

6. Employee Testimonials 

In the same way, incorporating employee testimonials on a company’s social media platforms showcases its values, culture, and commitment to employee well-being. These testimonials offer a genuine peek into the company’s inner workings directly from the employees themselves, making your employer brand more relatable and trustworthy to both potential customers and prospective candidates. 

7. Cross-Promotion 

Cross-promotion is about extending your content’s reach across various platforms, each offering unique functionalities suited to diverse audience preferences. Platforms like Instagram, Twitter, Facebook, TikTok, and YouTube provide distinct avenues for engagement.  

Instagram excels in visual storytelling through posts, Stories, Reels, and IGTV, ideal for showcasing behind-the-scenes content and teasers. Twitter thrives on concise messaging and real-time updates, perfect for sharing snippets of blog posts and sparking conversations with strategic hashtag use.  

Facebook offers a broader canvas for longer-form posts, live streams, and community building, while TikTok’s short-form videos capture attention with trends and challenges. YouTube provides space for long-form video content, tutorials, and product demonstrations, driving organic traffic through optimized videos.  

Across all platforms, maintaining a consistent brand message in tone, aesthetics, and values is key to building trust and resonance with your audience, ensuring a seamless user experience across channels. 

8. Behind-the-Scenes Content 

Behind-the-scenes content is a powerful tool for humanizing your brand. It offers your audience a glimpse into the inner workings and personalities within your company. This type of content can include team introductions, office culture highlights, work processes, behind-the-scenes events, employee spotlights, day-in-the-life stories, and even bloopers and outtakes. When you put this content out, you invite your audience to engage with the brand on a more personal level and lay the foundation for authentic relationships. 

9. Hashtags 

The strategic use of hashtags is a crucial component of a company’s social media strategy, serving as an essential tool for increasing the visibility of content, engaging with specific audiences, and fostering community involvement. Hashtags help categorize content, making it discoverable to individuals interested in particular topics, even if they don’t follow your account directly. This can significantly extend the reach of your posts to potential customers who are actively searching for content related to your industry, products, or services. 

Using branded hashtags can also enhance brand identity and encourage user-generated content (UGC). When customers use your branded hashtags in their posts, it not only amplifies your reach but also builds a community of brand advocates sharing authentic experiences related to your company. This type of engagement is invaluable, as it provides social proof to prospective customers and strengthens your brand’s social media presence. 

10. Customer Support 

Providing efficient customer support through social media channels is increasingly important. Customers often turn to social media for quick responses to inquiries, complaints, or feedback. Highlight the significance of prompt, helpful customer service on these platforms to improve customer satisfaction and loyalty. A dedicated team or tools that monitor and respond to customer interactions can significantly elevate your brand’s reputation. 

11. Accessibility Features 

Inclusion has become an increasingly important topic in today’s business landscape. Demonstrating inclusivity on your company’s social media platforms can be achieved by making content accessible to everyone, including individuals with disabilities. This includes using image alt texts, providing captions for videos, and selecting color schemes that are easy to read for individuals who are color-blind. 

12. Mobile Optimization 

As of the last quarter of 2023, mobile device users accounted for 59.43 percent of all website traffic.² Given that a significant portion of social media traffic originates from mobile devices, optimizing content for mobile access is imperative. Mobile optimization ensures that content is both accessible and engaging for users on the go, incorporating responsive design, quick loading times, and formats friendly to mobile interfaces. It underscores the importance of regularly testing and adapting content to guarantee optimal performance across a variety of devices. 

13. Call-to-Action (CTA) 

A Call to Action is crucial for guiding your audience toward the desired action, whether it’s visiting your website, signing up for a newsletter, or making a purchase. Insightful content on creating compelling CTAs can help your team understand how to craft messages that resonate with your audience and encourage engagement. Placement, wording, and design of CTAs on social media should be strategic to maximize conversion rates. 

LOOKING FOR THE RIGHT CANDIDATES TO JOIN YOUR TEAM? GALT FOUNDATION CAN HELP! 

At Galt Foundation, we understand the challenges employers face in finding not just qualified, but truly dedicated and motivated employees. Our mission since 1998 has been to bridge the gap between talented individuals with disabilities and forward-thinking employers eager to enhance their teams. Rooted in our deep commitment to equity, we’ve successfully placed over 25,000 individuals in roles that match their skills and aspirations with employers’ needs, making us one of the largest staffing organizations for individuals with disabilities in the world. 

Our unique approach goes beyond traditional staffing; we’re creating a future where workplaces are inclusive and diverse, benefiting from the wide range of perspectives and abilities that individuals with disabilities bring. Whether you’re in Oregon, Oklahoma, Delaware, Pennsylvania, or beyond, Galt Foundation is here to support your staffing needs with skilled, motivated workers ready to contribute to your success.  

Let us help you find the right candidates to join your team, and together, we’ll build a workplace that’s ready for the future. Reach out to us today by filling out a request form or call 1-877-361-1277 to start your journey toward a more inclusive and productive workforce. 

References 

1 Flynn, Jack. “15+ Essential Social Media Recruitment Statistics [2023]: How Effective Is Social Media Recruiting?” Zippia, 9 July 2023, www.zippia.com/advice/social-media-recruitment-statistics/

2 “Market share held by leading mobile internet browsers worldwide from January 2012 to August 2023” Statista, 13 Sep. 2023, www.statista.com/statistics/263517/market-share-held-by-mobile-internet-browsers-worldwide/

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